Upon successful completion of the learning experience, students will be able to: define marketing concepts and marketing mix, philosophies of marketing, and the goals of the marketing system; explain processes such as selling, CRM, and marketing management; analyze market environment; understand market insight through research and information systems; understand consumer markets and their influences on consumer behavior; define business markets and business buyer behavior; recognize market segmentation, targeting and positioning for competitive advantage; analyze product related decisions such as: quality, features, style, brand name, packaging, sizes, services, warranties and returns; designing products and product life cycle strategy; analyze pricing decisions and strategies; analyze product distribution channels: Retailing and Wholesaling; analyze marketing communication strategy, advertising, sales promotion and publicity, personal selling; and extend marketing by gaining competitive advantage and competitive strategies, global marketing, social responsibility and marketing ethics.
Describe the role of ethics in business environment, establish a relationship between business ethics and profitability and demonstrate understanding of the CSR; Compare the origins and goals of virtue ethics in the East and the West, evaluate the role of utilitarianism in contemporary business and explain Immanuel Kant’s concept of duty and the categorical imperative and the model of Kantian business ethics; Identify key types of business-stakeholder relationships and key approaches to stakeholder theory, define stakeholder categories and identify the factors that affect stakeholder prioritization; Evaluate the claim that sustainability benefits both business and the environment; Describe the processes of acculturation and enculturation, describe the ways ethical standards change over time and the role of geography and religion on global business relationships; Identify specific ethical duties managers owe employees, discuss gender pay gap and identify management’s responsibilities when monitoring employee behavior at work; Define employees’ responsibilities to the company for which they work, explain how confidentiality applies to trade secrets, intellectual property, and customer data; Describe employees’ duty to follow company policy and the code of conduct, outline the rules and laws that govern employees’ criticism of the employer; Explain the benefits and challenges of employee diversity in the workplace and describe workplace accommodations for different abilities and faiths; Explain the benefits, drawbacks and ethical challenges of telecommuting and explain the benefits, drawbacks, and ethical issues of job sharing and flextime.
Upon successful completion of the learning experience, students will be able to: appreciate the value of systematic study in Organizational Behavior, identify contributing disciplines to the Organizational Behavior field as well as the challenges and opportunities for Organizational Behavior; identify the major job attitudes, classify the main components of attitude, differentiate between emotions and moods, understand the concept and impact of emotional labor and understand the main argument of affective events theory; discuss Hofstede’s five value dimensions with the help of examples, identify the common shortcuts in judging and perceiving others as well as common biases and errors in decision making; classify and describe the traditional and contemporary theories of motivation and give examples as to how these theories are applicable in an organizational setting; explain the usefulness of job characteristics model; differentiate between work groups and work teams, describe the process of group development, identify the different types of teams and explain the team effectiveness model; exhibit familiarity with traditional and contemporary theories of leadership, identify and describe the power bases within organizations, power tactics and impression management techniques used by employees to influence organizational decisions and describe conflict handling strategies used to handle conflicts in organizational context.
Upon successful completion of the learning experience, students will be able to: appreciate the importance of Human Resource Management, line and staff functions of Human Resource Management, and the trends influencing Human Resource Management; establish the relationship between organization’s corporate level strategy and strategic human resource management strategy, understand the importance of workforce analytics and data mining in identifying and resolving actual human resource management problems and improving organizational effectiveness; describe the use of different methods in collecting job analysis information and produce a job description from the job analysis; identify and describe the purpose of different sections in a job specification form; identify the human resources needs of an organization or department and be able to describe the different methods of workforce planning and forecasting, evaluate the methods and sources of forecasting the supply of inside candidates as well as outside candidates; describe the importance of assessing the reliability and validity of employee selection tests; describe the different types of tests and job types for which a given test is suitable; differentiate between the unstructured and structured interview, describe the different types of interview, discuss the errors that are likely to undermine interview’s usefulness and the techniques to conduct effective interviews; describe the purpose of employee orientation training, evaluate the usefulness of different types of training programs and steps that can be taken to assess training effectiveness; explain how you would use the alternation ranking method, paired comparison method, forced distribution method and behaviorally anchored rating scale, assess the pros and cons of four performance appraisal tools, discuss the problems that can arise during performance appraisal process and steps that can be taken to overcome these problems.
Upon successful completion of the learning experience, students will be able to: understand what is management, describe the management functions and roles performed by managers, identify the key competencies needed to be an effective manager; identify the internal and external factors and forces confronting management in various organizations; describe the importance of social responsibility and managerial ethics in management; examine decision making approaches and common errors committed in the decision-making process; recognize the importance of formal planning, understand the key elements of organizational design and identify common organizational designs; analyze the Human Resource Management process of identifying, recruiting, selecting and retaining high-performing employees; discuss organizational change and strategies managers use to deal with resistance to change; discuss the relevance of attitudes, perception and personality in determining job performance; differentiate between the work group and work team, describe the different types of work teams, explain the process of group formation and the essential elements of group behavior. define motivation, understand and describe the early and contemporary theories of motivation; develop an understanding of traditional and contemporary theories of leadership and their relevance to different leadership situations; recognize the importance of controlling function and the areas in which managers need control.
